SAMSON Letters
Year
2022
Location
A collection of six models we 3D printed out of recycled PLA for the brand agency 'SEVEN'. The models were based on SEVEN's logotype they created for an intergenerational family-owned property company known as SAMSON.
Auckland, New Zealand
SAMSON is an intergenerational family-owned property company with key focuses on sustainable design, operational practices, and human-oriented spaces. The design firm 'SEVEN' captured these attributes through an outstanding logotype that takes bold architectural forms and a humanist approach to colour and typography. We were honoured to work with SEVEN to create physical representations of their design that were then beautifully photographed within Samson buildings.
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Since working on this project, SEVEN has won two prominent design awards in lettering and typography in the TDC Awards in 2023.
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Credits:
Design Firm: SEVEN
Creative Director: Gideon Keith
Designer: James Powell
Photographers: Tash Hopkins & Yuki Sato
Strategist: Rebekah Hasloch